The Future of Allen: The 121 Corridor

The Future of Allen

The 121 Corridor

It’s no secret Allen is growing.

But what is one of the best kept secrets is that Allen has been steadily putting in place the amenities that will attract the relocation of the next Fortune 1000 headquarters.

To help share the news, Allen recently hosted over 200 commercial real estate developers and brokers to update them on the latest projects.

For the first time, we’re opening it up to let everyone learn about the exciting developments already underway and coming up on the horizon.

“In my two decades as Mayor of Allen, this is the first time I’ve seen this much dirt turning in all four corners of the city.”

Honorable Steve Terrell
City of Allen

The Future of Allen

This video answers the question “why come to Allen?” with interviews with the development community working on exciting projects:

  • Dan Bowman, Executive Director/CEO, Allen Economic Development Corporation
  • Derrick Evers, Partner, Kaizen Development Partners
  • Greg Nelson, Managing Director, Sentinel Capital
  • Mark Bulmash, Senior Vice President-Development, Howard Hughes Corporation

“Allen is evolving in a very thoughtful way”

Mark Bulmash
Senior Vice President-Development
The Howard Hughes Corporation

The Strand

Hines, one of the largest global development firms, unveiled plans for The Stranda 135-acre mixed-use development along State Highway 121.

The high-density project will include over 3.4 million SF of corporate offices, urban residential units, and retail, centered around central green space and a  direct connection to the Allen trail system.

“Visitors will experience The Strand as an urban fabric that’s seamlessly woven with the natural landscape.”

Drew Steffen
Managing Director

Delta Hotels by Mariott

Greg Durrer, Global Brand Leader for Delta Hotels, presented about the concept and guest experience that will be flagging the new Delta Hotels by Marriott Dallas/Allen and Watters Creek Convention Center opening in 2018.

Delta Hotels’ brand is “simple made perfect”, or put another way, “the bare maximum.” By focusing on the essentials of travelers who are constantly on the go, Delta Hotels is able to create superb quality and experience where it really matters: like premium bedding and towels, really good showers, free in-room wi-fi and bottled water.

The Allen location is unique in that it will be the first ever built by Delta Hotels by Marriott from the ground up and will serve as the company’s new-build flagship in the United States.

Lee Battle, Assistant Director of Planning

Mr. Battle told the ‘story’ of Highway 121 and the long-term vision the Council has held for the area since 1985, which is now becoming a reality. The leaders at the time recognized that someday, the 121 Corridor would be an important part of the city.

“Thanks to the leadership and guidance of the Mayor and City Council, and the patience and understanding of the area’s land owners who saw the potential value of development, we’ve been able to preserve this corridor for a time when this vision would come to fruition.”

“The 121 Corridor is one of our last opportunities as a community to bring in high quality development on these rare large tracts of open land.”

Development Update

Dan Bowman, Allen EDC

Dan Bowman, Executive Director/CEO of the Allen EDC, gave a map presentation that highlighted some of the exciting new developments in Allen.

Watch his presentation or scroll through the map presentation below.

“Everyone in the City of Allen is committed to making every project a success. I think you’re not going to find another community that’s as pro-active as we are.”

New Developments Map

Click here to open the story map in a new window.


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